Charity & NGO Strategic Planning

At ASI, we specialize in developing organisational strategies and fundraising plans tailored for charities and NGOs. Our strategies leverage essential tools like Theory of Change while remaining free of unnecessary jargon. Above all, they are actionable, unifying plans that bring your entire team together with a clear vision for the future.


Trusted by Leading Organisations

Last year our consultants supported a range of organisations with their strategic planning, including:

  • Tor Project (USA)
  • World Bank
  • The Royal Hospital Chelsea
  • Montessori Group
  • ASSIST India
  • Hope for Justice
  • Space Scotland
    And many more…

Our Approach to Strategic Planning

We believe that a successful strategy embodies the organisation’s essence while remaining flexible to adapt to a changing environment. ASI works with your team to craft strategies that build on your successes, address challenges, and prepare for future opportunities and risks.

Key Elements of a Great Strategic Plan:
  • Flexibility: Adaptable to both internal and external changes.
  • Realistic Goals: Aligned with the organization’s mission and vision.
  • Clear Communication: Ensures everyone understands and supports the objectives.
  • Efficient Resource Use: Maximizes impact while minimizing waste.
  • Priority Focus: Emphasizes what works and identifies areas for improvement.
  • Progress Measurement: Provides a framework to track and assess success.
  • Dynamic Nature: A living document that evolves to seize opportunities.
  • Problem Solving: Addresses underlying challenges effectively.

We also recommend stress testing the strategy across the organisation by involving stakeholders and investors, ensuring it remains responsive to changing circumstances and new insights.


Why Choose ASI?

We’re with you every step of the way. At ASI, we believe a strategy is only as good as its execution. That’s why we don’t just deliver a plan—we stay with you to implement it, offering ongoing support for as long as you need.

Our Commitment:
  • Partner with your team to align the strategy with your mission.
  • Provide hands-on support to embed the strategy into your operations.
  • Ensure your plan remains actionable and adaptable over time.

Creating Impact Together

Ready to transform your organisation with a strategic plan that truly works? Contact us today to learn how ASI can support your mission from strategy development to implementation.

Please ask to speak to Jo if you call contact us

Useful External links

Third Sector provides a useful article on the importance of business planning Business Planning
NCVO also provides useful information that will help you make the right decisions
How to write a business plan