What we do
Corporate fundraising is a key service for Abbey Solutions. We have been working with charities and businesses since 1999. Our consultants have an excellent understanding of what companies are looking for from charity proposals and can help your organisation develop a successful corporate fundraising strategy. We accomplish this through staff training, mentoring, developing bespoke action plans and talking to companies on your behalf.
Although we are living through extremely difficult times and companies in particular have seen their profit decimated; 2021 is the time to begin reaching out.
Abbey Solutions can help your organisation develop lasting relationships with companies. We can help your charity realise donations or sponsorship from companies within a few months, and prepare your charity for a potential Charity of the Year bid. We have supported both large national charities and much smaller regional organisations.
New to corporate fundraising? First step
We will carry out an assessment of whether your charity is in a position to raise money from companies. The cause is important, but it is vital that the organisation has the resources to engage with companies. For example, do you have an up to date website? (It is amazing how many are out of date or still not mobile friendly). Do you have a relevant social media presence and is it kept up to date? Are your Trustees, staff and volunteers ready to engage with companies? and are you ready to invest in this funding stream?
We will assess your current corporate fundraising plan. If you do not have one, we can help develop a 12 month action plan to get you going. If there is a resource issue, we can step in and help you with developing proposals. We can contact companies on your behalf. We try to be as hands-on as possible. Whenever we write a strategy we encourage you to take us on that journey, at least to begin with.
Lead in times. How long does it take before a company is on board?
It’s a question we are often asked. The answer is; it entirely depends on what your proposal is for. If you are thinking charity of the year, then this can take anything up to 3 years. If it is sponsorship for an annual event, anything from 3 to 12 months. Small donations within a few months are possible. Of course there are always exceptions.
Charities with a track record of corporate fundraising
The pandemic is having a significant impact on income for many charities, whilst their services are in greater demand. Yet there are opportunities out there for the brave! We can provide one-to-one mentoring and support via Teams/Zoom to individuals and groups to help develop an approach that will help you continue to develop partnerships.
We can provide a full review of your current strategy and help you refine it to ensure covid-19 doesn’t adversely affect your income and help prepare your organisation for the post-covid fundraising world.
How we can help
- Detailed research matching your USP and projects with the company’s services, profile and market
- Support with writing bids and Charity of the Year proposals
- Support with engaging with companies
- Carry out health checks on corporate fundraising departments
- Prepare corporate fundraising plans
- Provide bespoke training for corporate fundraising staff
- Provide one-to-one mentoring
- Recruit corporate fundraisers
- Charity of the Year
- Sponsorship for events
- General corporate giving
One of our most successful campaigns we developed was supporting an ex-service charity that provides morale boosting support to troops that had recently returned from Afghanistan. It was call “Buy our Boys a drink” and enabled troops with a voucher to receive one free pint or a soft drink in thousands of pubs across the UK. A simple slogan that excited every single pub chain in the UK. We also secured the support of advertising agencies who provided free printing and advertising, bill boards to digital. Major sports venues also came on board. Not only did it raise a lot of money, it also raised the profile of the charity.
Third Sector Corporate Fundraising