Donor Mapping Support
Quality Donor Mapping support enables your organisation to maximise its income.
Donor Mapping is the only way to really understand the funding potential your organisation has. We have decades of experience and a significant in-house prospecting database of over 20,000 known donors, including foundations, companies, government agencies, UN agencies, EU, INGOs and a growing number of influential wealthy individuals.
Our clients have included Mozilla Foundation, Health Care Without Harm, RSPB NI, Montessori Group, MAP, ASSIST India, Restless Development, University of Sussex, Tor project USA, Hope for Justice, Space Scotland and many more.
Our Donor Mapping intelligence helped us secure a £3 million donation from a single donor by applying a targeted, well thought through approach. Timescale 2 years. We also secured £1 million in 2024 from a single donor.
How we carry out Donor Mapping
Donor mapping is a highly targeted research process. It is either targeted at a specific programme or the organisation in general. The key difference between us and many consultancies is that we will contact potential donors by phone or email to ensure we gather the most up to date information possible, and to confirm that the work your organisation does fits their criteria. If direct contact is not made their will inevitably be gaps in the intelligence gleaned.
The aim of quality donor mapping is to closely match the project and organisation with a donor’s criteria. This can only be achieved once direct contact with a donor has been made.
Developing a tailored donor mapping strategy will significantly increase your organisation’s success rates in securing funds. It will also improve the reputation of the organisation because well-crafted and appropriate applications are being submitted that tightly fit the donors criteria.
Our Donor research intelligence
We provide expert research covering UK and international Trusts and Foundations; Institutional funders; Companies; Wealthy individuals – HNWI/UHNWI; Embassies; European Commission; Business Incubators; UN Agencies.
Broadly the following info will be collected
- Contact information: address, contact details
- Detailed information on the donor
- Previous giving patterns
- Overview of their funding focus
- Countries and regions they are interested in
- Information on average grant sizes
- Application procedure and recommendations on approach
- Deadline dates
- Potential success (in percentage terms)
- Required resources and an action plan covering next steps
Quality donor mapping is the difference between constantly looking for donors and as a consequence missing funding targets and having a well thought through pipeline that will deliver for your organisation in a timely fashion.
What sectors do you cover?
Our experience is broad. We have significant experience in Poverty alleviation, Humanitarian Aid, Human Rights, Health, Education, Environment and Conservation, Governance, Women’s rights, Water & Sanitation, Food Security, Peace Building, Agriculture & Rural Development, Economic Development.
Is your research specific to our organisation?
Yes it is. There is no one size fits all when it comes to donor mapping. The comprehensive information you will receive on each donor is tailored to your organisation and your projects.
Will it be easily actionable?
Yes. We also build into the plan a critical path so you know which donors should be approached first and why.
- Donor mapping will enable the fundraising team to plan engagement with donors depending on funding priority and deadlines
- Donor mapping will allow enough time to develop high-quality proposals, as well as ensuring that enough prospects are being considered to implement the organisation’s goals and strategy.
Next step
The first step is to have a meeting to discuss exactly your needs. We would then develop a proposal based on our understanding of what you need and your future goals.
Can you help us with fundraising?
Another feature to our service is that we can approach donors on your behalf. We can help develop your applications, appeals and case for support.
Abbey Solutions has over 20 years’ experience of hands-on direct fundraising for clients across the world.
Please contact us today for an informal chat
Linkedin article on donor mapping. The donor mapping journey
