Legacy Fundraising
Consultants
Our Success
At ASI, we have over 15 years of experience in legacy fundraising. Our team of legacy consultants has successfully recruited and stewarded donors, managed regional legacy teams, and organised and presented over 100 legacy events. We are passionate about every aspect of the legacy journey, from initial legacy conversations to long-term pledger stewardship.
What We Can Do For You
If your organisation doesn’t yet have a legacy strategy, or you’re unsure whether a legacy fundraising programme is the right approach, we are here to help. We can assess your current programme and provide recommendations to ensure sustainable income growth in the future.
Additionally, with a proven track record in recruitment, we can assist in hiring the ideal candidate to support the setup and delivery of multi-channel legacy campaigns. Training is a key area of our services, and we would be delighted to offer a tailored training programme for your team.
Our Input & Services Include:
- Evaluate the effectiveness of your existing legacy fundraising activity
- Implement your legacy fundraising strategy effectively
- Conduct a thorough investigation of your competitors’ strategies
- Develop a legacy vision for your entire organisation
- Create a comprehensive strategic plan with a step-by-step action plan
- Provide training in all areas of legacy marketing
- Offer coaching and mentoring support
- Assist with recruitment for legacy fundraising roles
Our Approach: Thorough, Tailored & Creative
When you work with us, we take the time to fully understand your organisation and your goals. We conduct an in-depth analysis of the sector you operate in and tailor our approach accordingly. In an increasingly competitive fundraising landscape, thinking creatively and understanding how other organisations are running their legacy programmes is essential to success.
The State of Legacy Income in the UK
Legacy income is projected to generate an average of £4.2 billion per year for UK charities from 2022 to 2026 — a 26% increase compared to the previous five years. (Source: fundraising.co.uk). With the majority of this income coming from residuary legacies, it’s more important than ever to have a robust legacy strategy in place to engage donors effectively.
Let ASI guide your legacy fundraising journey and help your organisation achieve sustainable, long-term income growth.
Here are a few informative links
Legacy Fundraising good practice
