Legacy Fundraising
Consultants
ASI legacy fundraising consultants are experts in developing sound manageable legacy programmes that are creative, practical and impactful.
Our Success
Our Legacy consultants have specialised in legacy fundraising for 15 years. They have recruited and stewarded donors, managed regional Legacy teams and organised and presented at over 100 Legacy events! We love the whole Legacy journey from having Legacy conversations to stewarding pledgers.
What we could do for you
If you haven’t got a legacy strategy in place and would like to understand if a legacy fundraising programme is right for your organisation, we can help. We can also carry out a health check on your current programme, providing recommendations that will ensure income continues to grow in the years ahead.
With a strong track record in recruitment, we can support you with hiring the right candidate that can support the set up and delivery of multi channel Legacy campaigns. Training is a growing area of our support to organisations, and we would be delighted to provide a tailored programme for your team.
Our input and Services Include:
- Evaluate the effectiveness of your existing legacy fundraising activity
- Implement your legacy fundraising strategy effectively
- Investigate the “competition” thoroughly
- Support in developing a legacy vision for the whole organisation
- A comprehensive legacy strategic plan that includes a step by step action plan
- Training in all areas of Legacy marketing
- Coaching
- Recruitment
If you work with us, we will take the time to thoroughly understand your organisation and of course, what you want to achieve. We will also carry out an in-depth investigation into the sector you are working in. In what is becoming an increasingly competitive space, thinking out of the box, being creative and knowing how other organisations are running their legacy programmes is essential.
ASI work with some of the UK’s leading organisations, such as the Royal Hospital Chelsea, RSPB NI, Montessori Group, Campaign for National Parks, MAP, Pestalozzi Foundation, and many others.
The state of legacy income in the UK
Legacy income is expected to bring in an average of £4.2 billion per year for charities from 2022 to 2026 – a 26% increase on the average income from the preceding five years. (fundraising.co.uk). With the biggest percentage coming from residuary legacies, we can see how marketing legacies and having a robust strategy in place to engage with your donors is paramount.
Here are a few informative links
Legacy Fundraising good practice
