Philanthropy Advisors London

Strategic Guidance for Purpose-Driven Giving

Abbey Solutions | Led by John Abbey based in London


Empowering Individuals, Families & Foundations to Give with Purpose

At Abbey Solutions, we specialise in helping individuals, families, and philanthropic foundations develop focused, high-impact strategies that drive measurable results. Led by John Abbey, our team brings over 22 years of experience identifying transparent, cost-effective, and transformative NGOs and charities across the UK and internationally.

Philanthropy, when done well, is far from simple. Choosing where and how to give requires more than generosity—it demands rigour, strategic insight, and trust. That’s why our approach blends in-depth analysis, direct evaluation, and on-the-ground involvement to ensure your contributions achieve their greatest possible impact.


Strategic Philanthropy That Delivers Results

Over the past year, Abbey Solutions has supported foundations and individuals funding critical relief efforts in Ukraine—providing medical supplies and facilitating life-saving evacuations. As a result, thousands of lives have been saved. Through robust tracking systems and close oversight, we ensure donations are used efficiently and transparently.

What sets us apart is our commitment to first-hand verification. Rather than relying solely on reports or presentations, our team personally visits every programme we recommend. This level of engagement enables us to offer insights and accountability that go far beyond industry standards.


Our Services

Each client engagement begins with a deep understanding of your goals—both immediate and long-term. Based on this foundation, we develop tailored strategies and conduct extensive research to identify high-potential organisations.

In addition to desktop analysis, we conduct site visits to every shortlisted charity or project—whether based in the UK or overseas. This hands-on approach adds a critical layer of scrutiny, reducing risk and increasing confidence in your philanthropic investments.

Our services include:

  • Goal Alignment & Strategy Development

  • Charity Identification & Due Diligence

  • Programme Site Visits & Evaluation

  • Impact Reporting & Monitoring

  • Advisory on High-Risk/High-Impact Opportunities


Areas of Focus

Abbey Solutions supports a broad spectrum of causes, including:

  • Youth & Education

  • Mental Health & Healthcare

  • Refugees & Humanitarian Aid

  • Veterans & Ex-Services Support

  • Homelessness & Poverty Alleviation

  • Environmental Conservation & Climate

  • Heritage & The Arts

  • Overseas Development & Aid

  • Disaster & Conflict Response


How We Evaluate Charities

Our evaluation framework mirrors the due diligence used in venture capital and private equity:

  • Financial Analysis – We assess the sustainability, transparency, and fiscal efficiency of each organisation.

  • Leadership Assessment – Meetings with senior staff and board members help us gauge vision, governance, and execution capacity.

  • Contextual Review – Local political, economic, and social factors are analysed to ensure the feasibility of impact.

  • Field Visits – We observe operations directly and speak with both staff and recipients to verify claims.


Listening to Those Who Matter Most

Rather than relying on polished presentations, we prioritise direct engagement with the people your giving is meant to help. These conversations offer authentic, unfiltered insights into the true outcomes and long-term sustainability of supported projects.

In turn, this feedback helps us—and you—make better decisions about future funding.


Embracing Smart Risk for Greater Impact

Not all worthwhile initiatives are low-risk. Some of the most transformative programmes come with uncertainty. Whether it’s backing early-stage innovation or supporting scalable models in fragile contexts, we help clients understand and navigate risk while maximising social return.


Monitoring, Reporting & Accountability

Transparency is at the heart of everything we do. Therefore, we provide ongoing monitoring and detailed reports that track performance, spending, and impact—giving you full visibility and confidence in your philanthropic efforts.


Let’s Talk

Whether you’re just beginning your philanthropic journey or scaling an established foundation, Abbey Solutions offers the expertise and hands-on support to help you achieve lasting, meaningful impact.

📩 Contact us today 
📞 Call: +44 (0)20 7859 4701

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